ROKU United Kingdom

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is a six–piece modular innovation designed to be assembled and disassembled, repaired and recycled—or customized to create infinite looks.

ROKU → Innovation → 3D001

The name , meaning “six” in Japanese, draws from the essence of Wabi, a 2000 Camper style inspired by Japanese minimalism.

From initial sketches and extensive testing to final product and launch, has been three years in the making.

The name , meaning “six” in Japanese, draws from the essence of Wabi, a 2000 Camper style inspired by Japanese minimalism.

From initial sketches and extensive testing to final product and launch, has been three years in the making.

JAN 2021

Ideation

First sketch

First mock–ups

First 3D printed outsole

Outsole texture trials

First protoypes

defined

Testing and wearings

JAN 2023

Patent Filed

Launch

MAR 2024

Designed for recyclability and also made of recycled parts that you can repair or replace, with we contribute to creating a more circular economy.

ROKU → Circularity → Shoes 1–6

Parts are crafted from recycled compounds.

ROKU → Circularity → Sourcing

Recycled parts are assembled into a new pair.

ROKU → Circularity → Assembling

Product is sold assembled or in separate packs.

Camper: ROKU, Circularity (Purchasing, Box 1)

ROKU → Circularity → Purchasing

Shoe is disassembled to be recycled again.

ROKU → Circularity → Disassembling

Help close the loop by giving your used a second life through → Take Back, our ReCamper program designed for used footwear.

To drive ’s lifecycle, we’ve teamed up with a web of suppliers that meet the highest material and quality standards.

Each pair includes a QR code linking to a product passport, allowing you to trace its journey here.

To drive ’s lifecycle, we’ve teamed up with a web of suppliers that meet the highest material and quality standards.

Each pair includes a QR code linking to a product passport, allowing you to trace its journey here.

Shoe’s components are supplied by Pusite, based in China, Finproject, Gia Chiu and Chentai, all based in Vietnam

SUPPLIER

ASSEMBLER

Then, each pair of is assembled by our Vietnam–based factory, Golden Star

The finished product travels from Asia to our warehouses in Europe, the USA, and Vietnam, to be distributed worldwide

DISTRIBUTOR

CONSUMER

To be made available for purchase as a fully assembled shoe or sold in packs

At the end of its lifecycle, parts can be downcycled or recycled into new materials, if the quality is preserved

RECYCLER

Let’s take a look at what makes up !

Camper: ROKU, Circularity (Suppliers, Upper 2)

Camper: ROKU, Circularity (Suppliers, Footbed)

Camper: ROKU, Circularity (Suppliers, Outsole)

Camper: ROKU, Circularity (Suppliers, Laces)

Camper: ROKU, Circularity (Suppliers, Upper 1)

Partner: CHENTAI (Made in Vietnam)

Made from 100% recycled PET, the laces offer quality, durability and performance

Designed to be upcycled into new shoe components, if the quality of the recycled fabric is preserved, or downcycled for use in a different industry

Partner: PUSITE (Made in China)

Made from 75% recycled PET, ROKU’s uppers provide a lightweight, breathable, comfortable, and secure fit

Designed to be upcycled into new shoe components, if the quality of the recycled fabric is preserved, or downcycled for use in a different industry

Partner: GIA CHIU (Made in Vietnam)

Made from 20% recycled ingredients, the EVA footbed offers both comfort and durability

Designed to be upcycled into new footbeds, if the quality of the recycled material allows it, or downcycled for use in another industry

Partner: FINPROJECT (Made in Vietnam)

Made from 51% recycled XL EXTRALIGHT® EVA, ROKU’s outsole stands out for its lightness, comfort, flexibility, and strength

Designed to become a new outsole after grinding, in collaboration with Finproject, effectively closing the loop on this key shoe component

ROKU → Circularity → Laces

This unique sustainable innovation represents our long–standing commitment to being a little better by supporting people and the planet.

That’s why one percent of all sales will go to → Save the Med Foundation, an organization working to regenerate and protect the Mediterranean Sea for generations to come.

This unique sustainable innovation represents our long–standing commitment to being a little better by supporting people and the planet.

That’s why one percent of all sales will go to → Save the Med Foundation, an organization working to regenerate and protect the Mediterranean Sea for generations to come.

Made of six interchangeable parts, can be sold as an assembled pair or as parts in four different packs, giving you the chance to build your very own shoe.

Each shoe is made up of an outsole, an insole, an inner sock, a knitted upper with shoelaces and a cord.

Camper: ROKU, Customization (Components, Pack 3)

Camper: ROKU, Customization (Components, Pack 4)

Camper: ROKU, Customization (Components, Pack 1)

Camper: ROKU, Customization (Components, Pack 2)

ROKU → Customization → Pack 1

Offering dozens of customized looks and color combinations to satisfy the most daring and creative mind (yours!). → Create your own

ROKU → Customization → Brown

Time to play. You can build a pair of in just ten steps. Each pack includes a set of detailed instructions, but you can also help yourself with this step–by–step video. → Download instructions

ROKU → Instructions → Video

If something doesn’t add up, you can always take your WIP to a Camper store for assistance. But we believe in you. → Book an appointment