CAMPERLAB's first-ever Ready-to-Wear collection for Spring / Summer 2024 is a unisex capsule that extends the brand's signature footwear DNA. The collection debuts denim jackets, jeans, T-shirts, hoodies, caps, technical shirt jackets, and shorts that establish a new CAMPERLAB language.
Inspired by ideas of deception, distortion, and warped realities where things are not always as they seem, the denim features a swerving digital pattern that creates a trompe l'oeil effect. Faded dyes, cut-outs, and skewed raw edges add to the unpredictable mood.
Fluid motifs contrast with the structured and sculptural quality of the fabrics. Premium Italian Candiani denim is the collection's hero material, a blend of responsibly sourced Blue Seed cotton and recycled cotton from discarded clothing. The fabric is made using energy and water-saving technology and replaces harmful chemicals with responsible dyes. Produced without engineered or hazardous chemicals, the organic cotton jersey is mineral dyed using an average of 80% less water than standard cotton. A premium rigid Japanese cotton-nylon fabric completes the collection.
The lookbook was shot by Nadine Fraczkowski, with makeup by Inge Grognard, who was instrumental in establishing the visual language of the Antwerp Six in the 80s.
Launched in February 2024, CAMPERLAB's Ready-to-Wear collection is available at selected retailers and on camper.com
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