"Creativity must be put to good use" (Jasper Morrison). Whether designing a lamp, a plate, a tram or a new version of a shoe, this creative genius rejects the notion of "design for design's sake"; instead, he strives to find essentiality, functionality and normality. Jasper Morrison's version of the legendary Camper Camaleón proves that simplicity can be unpredictably brilliant. The designer's message is crystal clear: "Simplify."

About JASPER MORRISON
After studying design at Kingston University and the Royal College of Art in London, Morrison went on to enrol at the Berlin University of the Arts (UdK). On returning to the British capital he opened his own studio, where he created the iconic Thinking Man's Chair for Cappellini that brought him international fame. Since then he has worked with Alessi, Canon, Sony, Vitra, Olivetti, Muji and other firms. He has participated in installations like "The State of Things" (Design Year Book 1999) and has held solo shows at the Axis Gallery and the Yamagiwa Centre in Tokyo. He was named Designer of the Year 2000 at the Paris Design Fair and has received several other awards. Jasper Morrison was the forerunner of "New Simplicity" and is the co-founder, with Japanese designer Naoto Fukasawa, of "Super Normal", two movements that advocate simple, functional design and the importance of everyday objects.